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Brian leaves DMML, a marketing company and sets up Mediashak Limited.

Early days of Mediashak - Brian worked with both magazine publishers and software publishers helping software vendors to gain more exposure in computer magazines. The magazine publishers benefited as Brian was able to secure free software deals which would be given out with every copy of a magazine.

Brian worked closely with all the major magazine publishers including Dennis who publishes Computer Shopper, PC Pro, Computer Buyer; VNU who publishes Computer Active and Personal Computer World and VNU who publishes PC Advisor

Major software publishers who Brian worked with include McAfee, Symantec and Avanquest.